Menu
Your Cart

D&AD The Copy Book

D&AD The Copy Book
procurement in 14-21 Days -20 %
D&AD The Copy Book
₹1,540
₹1,925
Ex Tax: ₹1,540
  • Stock: In Stock
  • Place your order now! before 5.30 pm for
    same day dispatch (Monday - Saturday)..
  • Model: D&AD
  • ISBN: 9783836568524

D&AD The Copy Book

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication.

Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.

The editor

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards—the industry’s biggest and best—rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

D&AD The Copy Book
Product Details
Format Hardcover
No of Pages 544
Size 14 x 19.5 cm
Weight 1.08 kg

Write a review

Note: HTML is not translated!
Bad Good

We currently offer FREE DELIVERY on all orders. You do not pay any shipping charges on ANY orders placed on sudarshanbooks.com

The large majority of our orders are shipped within 3 working days of the order, and delivered in 2-3 days from shipping. We ship through leading courier services. In the unlikely event we are unable to deliver any items in your order, be assured that you will not be charged for that item, or you shall be refunded the full amount charged for the item.