Color with Confidence
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Introducing Pantone’s most comprehensive color collection to date, featuring new colors for graphics, print, packaging and product design. For designers working with multiple materials across Pantone Systems, our 294 new colors were specifically created to provide better matches to the Pantone Fashion, Home + Interiors (FHI) Color System. With the addition of more fundamental colors (neutrals, tans, grays, navys, blacks) within a library of 2,161 colors, designers can now confidently achieve more trend-relevant colors throughout their design process.
WHAT MORE MEANS FOR GRAPHIC DESIGNERS :
An additional 294 market-driven, trend-relevant colors for more design options
WHAT MORE MEANS FOR PRODUCT DESIGNERS :
More color matches across different materials, for print and packaging that better matches your hard and soft goods projects
WHAT MORE MEANS FOR ALL CREATIVES AND BRANDS :
More creative inspiration, design, and communication opportunities
More necessary nuances and neutrals like blacks, grays, tans, blues, and olives
Own the new colors in the latest guides and chip books :
Behind the Characters
Building the right color palette is critical not only for securing your brand and character DNA, but also for making sure your intended messages and meanings are communicated effectively to your audience. Carly Monardo is an animator, illustrator, and the creative dynamo behind our 294 New Colors campaign artwork. In this four-palette color story, she shares the strategy behind the development of her characters, as well as the backstories that influence each individual color palette.
Using PMS Colors for Print and Product Design
Color can be tricky sometimes. Have you ever found your hues used for printing don’t appear as you expected when translated onto other materials like plastic or cotton? Pantone shares best practices for how to achieve better color matches when toggling between Pantone’s Graphics and Fashion, Home + Interiors Color Systems.